Bionicle is a line of toys by the Lego Group marketed primarily for 5 - to 16-year-olds. The line was launched on December 30, 2000 in Europe and June / July 2001 in Canada and the United States. "Bionicle" is a portmanteau constructed from the words "biological" and "history". This concept is similar to the previous theme of the Lego Group, Slizers / Throwbots and RoboRiders in each row have a character that is based on classical elements. Package has been shown previously Bionicle Logo of Engineering, but has since been removed, Bionicle evolved into its own branch of Lego. Bionicle Heroes is replaced by the factory, which was released in July 2010.